Gratification towards weather information via television: an analysis of the coastal communities in Malaysia
The main purpose of this study is to determine Malaysian coastal communities gratification towards weather information via television. The study was a quantitative study where a developed instrument was used as the main data collection tool. Through, multi-stage simple random sampling, a total of 21...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Medwell Journals
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53280/1/Gratification%20towards%20weather%20information%20.pdf |
| _version_ | 1796975853202046976 |
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| author | Mohamed Yusof, Zaim Fahmi Kamaruddin, Nurani Omar, Siti Zobidah Bolong, Jusang D`Silva, Jeffrey Lawrence Mohamed Shaffril, Hayrol Azril |
| author_facet | Mohamed Yusof, Zaim Fahmi Kamaruddin, Nurani Omar, Siti Zobidah Bolong, Jusang D`Silva, Jeffrey Lawrence Mohamed Shaffril, Hayrol Azril |
| author_sort | Mohamed Yusof, Zaim Fahmi |
| collection | UPM |
| description | The main purpose of this study is to determine Malaysian coastal communities gratification towards weather information via television. The study was a quantitative study where a developed instrument was used as the main data collection tool. Through, multi-stage simple random sampling, a total of 210 coastal villagers from 3 coastal areas in Malaysia were selected as the respondents. The findings demonstrate that there was a gap between the weather information received and the weather information needed by the respondents, as well as a gap between the weather information received and the weather information believed. A number of discussions are highlighted in this study in the hope that they can assist the appropriate parties in generating the best strategy for information sharing and dissemination processes among the coastal communities. |
| first_indexed | 2024-03-06T09:17:26Z |
| format | Article |
| id | upm.eprints-53280 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:17:26Z |
| publishDate | 2014 |
| publisher | Medwell Journals |
| record_format | dspace |
| spelling | upm.eprints-532802018-10-10T01:41:25Z http://psasir.upm.edu.my/id/eprint/53280/ Gratification towards weather information via television: an analysis of the coastal communities in Malaysia Mohamed Yusof, Zaim Fahmi Kamaruddin, Nurani Omar, Siti Zobidah Bolong, Jusang D`Silva, Jeffrey Lawrence Mohamed Shaffril, Hayrol Azril The main purpose of this study is to determine Malaysian coastal communities gratification towards weather information via television. The study was a quantitative study where a developed instrument was used as the main data collection tool. Through, multi-stage simple random sampling, a total of 210 coastal villagers from 3 coastal areas in Malaysia were selected as the respondents. The findings demonstrate that there was a gap between the weather information received and the weather information needed by the respondents, as well as a gap between the weather information received and the weather information believed. A number of discussions are highlighted in this study in the hope that they can assist the appropriate parties in generating the best strategy for information sharing and dissemination processes among the coastal communities. Medwell Journals 2014 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53280/1/Gratification%20towards%20weather%20information%20.pdf Mohamed Yusof, Zaim Fahmi and Kamaruddin, Nurani and Omar, Siti Zobidah and Bolong, Jusang and D`Silva, Jeffrey Lawrence and Mohamed Shaffril, Hayrol Azril (2014) Gratification towards weather information via television: an analysis of the coastal communities in Malaysia. The Social Sciences, 9 (3). pp. 195-199. ISSN 1818-5800; ESSN: 1993-6125 https://www.medwelljournals.com/abstract/?doi=sscience.2014.195.199 10.3923/sscience.2014.195.199 |
| spellingShingle | Mohamed Yusof, Zaim Fahmi Kamaruddin, Nurani Omar, Siti Zobidah Bolong, Jusang D`Silva, Jeffrey Lawrence Mohamed Shaffril, Hayrol Azril Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title | Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title_full | Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title_fullStr | Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title_full_unstemmed | Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title_short | Gratification towards weather information via television: an analysis of the coastal communities in Malaysia |
| title_sort | gratification towards weather information via television an analysis of the coastal communities in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/53280/1/Gratification%20towards%20weather%20information%20.pdf |
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