Gratification towards weather information via television: an analysis of the coastal communities in Malaysia
The main purpose of this study is to determine Malaysian coastal communities gratification towards weather information via television. The study was a quantitative study where a developed instrument was used as the main data collection tool. Through, multi-stage simple random sampling, a total of 21...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Medwell Journals
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/53280/1/Gratification%20towards%20weather%20information%20.pdf |