The credibility of television in disseminating agricultural information to farmers in Malaysia

Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmer...

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Main Authors: Hassan, Md. Salleh, Mohamed Shaffril, Hayrol Azril, Abu Samah, Bahaman, Ali, Muhamad Shamshahkat, Ramli, Nor Sabila, Azarian, Zoheir Sabaghpour
Format: Article
Language:English
Published: Canadian Center of Science and Education 2012
Online Access:http://psasir.upm.edu.my/id/eprint/53427/1/The%20credibility%20of%20television%20in%20disseminating%20agricultural%20information%20to%20farmers%20in%20Malaysia.pdf
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author Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Ali, Muhamad Shamshahkat
Ramli, Nor Sabila
Azarian, Zoheir Sabaghpour
author_facet Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Ali, Muhamad Shamshahkat
Ramli, Nor Sabila
Azarian, Zoheir Sabaghpour
author_sort Hassan, Md. Salleh
collection UPM
description Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmers. A total of 400 farmers from four states in Malaysia were chosen as the respondents in this study. It was found that farmers view television as a credible source for disseminating clear and understandable agricultural information. In addition, it was considered credible due to its ability to provide up-to-date, unbiased and factual agricultural information. However, television is seen as less credible in terms of providing information at the right time, and is unable to provide all the necessary information.
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spelling upm.eprints-534272018-10-05T08:38:18Z http://psasir.upm.edu.my/id/eprint/53427/ The credibility of television in disseminating agricultural information to farmers in Malaysia Hassan, Md. Salleh Mohamed Shaffril, Hayrol Azril Abu Samah, Bahaman Ali, Muhamad Shamshahkat Ramli, Nor Sabila Azarian, Zoheir Sabaghpour Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmers. A total of 400 farmers from four states in Malaysia were chosen as the respondents in this study. It was found that farmers view television as a credible source for disseminating clear and understandable agricultural information. In addition, it was considered credible due to its ability to provide up-to-date, unbiased and factual agricultural information. However, television is seen as less credible in terms of providing information at the right time, and is unable to provide all the necessary information. Canadian Center of Science and Education 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53427/1/The%20credibility%20of%20television%20in%20disseminating%20agricultural%20information%20to%20farmers%20in%20Malaysia.pdf Hassan, Md. Salleh and Mohamed Shaffril, Hayrol Azril and Abu Samah, Bahaman and Ali, Muhamad Shamshahkat and Ramli, Nor Sabila and Azarian, Zoheir Sabaghpour (2012) The credibility of television in disseminating agricultural information to farmers in Malaysia. Asian Social Science, 8 (12). pp. 133-139. ISSN 1911-2017; ESSN: 1911-2025 http://www.ccsenet.org/journal/index.php/ass/article/view/20770 10.5539/ass.v8n12p133
spellingShingle Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Ali, Muhamad Shamshahkat
Ramli, Nor Sabila
Azarian, Zoheir Sabaghpour
The credibility of television in disseminating agricultural information to farmers in Malaysia
title The credibility of television in disseminating agricultural information to farmers in Malaysia
title_full The credibility of television in disseminating agricultural information to farmers in Malaysia
title_fullStr The credibility of television in disseminating agricultural information to farmers in Malaysia
title_full_unstemmed The credibility of television in disseminating agricultural information to farmers in Malaysia
title_short The credibility of television in disseminating agricultural information to farmers in Malaysia
title_sort credibility of television in disseminating agricultural information to farmers in malaysia
url http://psasir.upm.edu.my/id/eprint/53427/1/The%20credibility%20of%20television%20in%20disseminating%20agricultural%20information%20to%20farmers%20in%20Malaysia.pdf
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