Gratification obtained from agricultural information disseminated through radio among Malaysian farmers
Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
TextRoad Publication
2012
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf |
| _version_ | 1796975922004361216 |
|---|---|
| author | Azarian, Zoheir Sabagpour Hassan, Md. Salleh Abu Samah, Bahaman |
| author_facet | Azarian, Zoheir Sabagpour Hassan, Md. Salleh Abu Samah, Bahaman |
| author_sort | Azarian, Zoheir Sabagpour |
| collection | UPM |
| description | Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how farmers use radio to obtain and gather information to gratify their needs. A total of 400 respondents were selected randomly from four states in Peninsular Malaysia. A multiple linear regression was used to address the research hypothesis. The outcomes of the study are expected to give a deeper understanding
of how media help the farmers in meeting their information needs, how they perceive the media, and their beliefs and evaluations of the media programmes. |
| first_indexed | 2024-03-06T09:18:22Z |
| format | Article |
| id | upm.eprints-53616 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:18:22Z |
| publishDate | 2012 |
| publisher | TextRoad Publication |
| record_format | dspace |
| spelling | upm.eprints-536162018-06-07T00:45:28Z http://psasir.upm.edu.my/id/eprint/53616/ Gratification obtained from agricultural information disseminated through radio among Malaysian farmers Azarian, Zoheir Sabagpour Hassan, Md. Salleh Abu Samah, Bahaman Radio is recognized to be the most suitable medium for rural advancement programs. It has potential to be the most effective media in promoting agriculture and development in rural areas, particularly as a tool for the delivery of quick information. A quantitative study was designed to determine how farmers use radio to obtain and gather information to gratify their needs. A total of 400 respondents were selected randomly from four states in Peninsular Malaysia. A multiple linear regression was used to address the research hypothesis. The outcomes of the study are expected to give a deeper understanding of how media help the farmers in meeting their information needs, how they perceive the media, and their beliefs and evaluations of the media programmes. TextRoad Publication 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf Azarian, Zoheir Sabagpour and Hassan, Md. Salleh and Abu Samah, Bahaman (2012) Gratification obtained from agricultural information disseminated through radio among Malaysian farmers. Journal of Basic and Applied Scientific Research, 2 (11). pp. 11711-11716. ISSN 2090-4304; ESSN: 2090-424X https://www.textroad.com/JBASR-November,%202012(5).html |
| spellingShingle | Azarian, Zoheir Sabagpour Hassan, Md. Salleh Abu Samah, Bahaman Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title | Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title_full | Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title_fullStr | Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title_full_unstemmed | Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title_short | Gratification obtained from agricultural information disseminated through radio among Malaysian farmers |
| title_sort | gratification obtained from agricultural information disseminated through radio among malaysian farmers |
| url | http://psasir.upm.edu.my/id/eprint/53616/1/Gratification%20obtained%20from%20agricultural%20information%20disseminated%20through%20radio%20among%20Malaysian%20farmers.pdf |
| work_keys_str_mv | AT azarianzoheirsabagpour gratificationobtainedfromagriculturalinformationdisseminatedthroughradioamongmalaysianfarmers AT hassanmdsalleh gratificationobtainedfromagriculturalinformationdisseminatedthroughradioamongmalaysianfarmers AT abusamahbahaman gratificationobtainedfromagriculturalinformationdisseminatedthroughradioamongmalaysianfarmers |