The effects of Facebook advertisements on the working adult’s purchasing behavior
Effectiveness of advertising on Facebook has been a constant debate among scholars with contradicting opinions. Subsequently, this study aims to explore the effectiveness of Facebook advertisements in driving awareness and sales conversions among the consumers. By using Hierarchy of effects theory f...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54052/1/The%20effects%20of%20Facebook%20advertisements%20on%20the%20working%20adult%E2%80%99s%20purchasing%20behavior.pdf |