Electronic word of mouth: exploring the consumer perspective
The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of mouth based on consumer behaviour perspective. Customers are increasingly using social media in their purchase decisions. Scholars have shown that positive electronic word of mouth has a significantly...
Main Authors: | Nasiruddin, Kauthar, Hashim, Haslinda, Raja Yusof, Raja Nerina |
---|---|
Format: | Article |
Language: | English |
Published: |
IJABM
2016
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/54147/1/Electronic%20word%20of%20mouth.pdf |
Similar Items
-
The The Influence Of Consumer Psychology And Electronıc Word Of Mouth On Purchase Decısıons Of Elden Rıng Steam Vıdeo Games In Indonesıa
by: Makmun Riyanto, et al.
Published: (2023-03-01) -
Firm-Created Word-of-Mouth Recommendation: Is it also worthwhile?
by: Maise Soares Pereira, et al.
Published: (2015-01-01) -
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
by: Silverman, George, 1942-
Published: (2001) -
Maximixing Consumer Loyalty Based Website Design Quality, Electronic Word Of The Mouth And Trust As Medition
by: Humairoh Humairoh, et al.
Published: (2023-04-01) -
Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)