Factors affecting Malaysian university students’ purchase intention in social networking sites
This study applied the unified theory of acceptance and use of technology 2 to examine acceptance and use of social networking sites in a marketing setting. This study uses 370 regular higher education students in Malaysia as respondents. Quantitative method is used. The findings revealed that perfo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2016
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/54269/1/Factors%20affecting%20Malaysian%20university%20students%20purchase%20intention%20in%20social%20networking%20sites.pdf |