Factors that influence the purchase of Halal products

Factors that influence the purchase of Halal products

This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were...

书目详细资料
Main Authors:	Othman, Manisah, Kamarohim, Norazlina
格式:	文件
语言:	English
出版:	Universiti Putra Malaysia Press 2016
主题:	Purchase of Halal products; Halal products
在线阅读:	http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf

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