Assessing consumers' willingness to use tagging technology in tracing halal status
This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - comp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf |
| _version_ | 1796976207930064896 |
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| author | Abd Rahman, Azmawani Hanafiah, Mohd Hizam Abdul, Mohani Ruslee, Azlee Amirudin |
| author_facet | Abd Rahman, Azmawani Hanafiah, Mohd Hizam Abdul, Mohani Ruslee, Azlee Amirudin |
| author_sort | Abd Rahman, Azmawani |
| collection | UPM |
| description | This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - complexity, reliability, social influence, facilitating conditions and benefits - were examined as antecedents of willingness to use the halal tagging. Based on data collected from 120 consumers in Malaysia, results indicate that all of the factors except for social influence were significant in affecting the willingness to use the halal tagging technology. Perceived usefulness was found to be the most important factor. |
| first_indexed | 2024-03-06T09:22:31Z |
| format | Article |
| id | upm.eprints-55123 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:22:31Z |
| publishDate | 2016 |
| publisher | Inderscience Publishers |
| record_format | dspace |
| spelling | upm.eprints-551232017-12-12T07:48:52Z http://psasir.upm.edu.my/id/eprint/55123/ Assessing consumers' willingness to use tagging technology in tracing halal status Abd Rahman, Azmawani Hanafiah, Mohd Hizam Abdul, Mohani Ruslee, Azlee Amirudin This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - complexity, reliability, social influence, facilitating conditions and benefits - were examined as antecedents of willingness to use the halal tagging. Based on data collected from 120 consumers in Malaysia, results indicate that all of the factors except for social influence were significant in affecting the willingness to use the halal tagging technology. Perceived usefulness was found to be the most important factor. Inderscience Publishers 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf Abd Rahman, Azmawani and Hanafiah, Mohd Hizam and Abdul, Mohani and Ruslee, Azlee Amirudin (2016) Assessing consumers' willingness to use tagging technology in tracing halal status. International Journal of Islamic Marketing and Branding, 1 (3). pp. 272-284. ISSN 2055-0944, ESSN: 2055-0952 http://www.inderscience.com/ijimb 10.1504/IJIMB.2016.075862 |
| spellingShingle | Abd Rahman, Azmawani Hanafiah, Mohd Hizam Abdul, Mohani Ruslee, Azlee Amirudin Assessing consumers' willingness to use tagging technology in tracing halal status |
| title | Assessing consumers' willingness to use tagging technology in tracing halal status |
| title_full | Assessing consumers' willingness to use tagging technology in tracing halal status |
| title_fullStr | Assessing consumers' willingness to use tagging technology in tracing halal status |
| title_full_unstemmed | Assessing consumers' willingness to use tagging technology in tracing halal status |
| title_short | Assessing consumers' willingness to use tagging technology in tracing halal status |
| title_sort | assessing consumers willingness to use tagging technology in tracing halal status |
| url | http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf |
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