Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment
This study investigated two information-processing modes for political messages from favored politicians: “biased” systematic processing and heuristic processing. In an experiment, college students (N = 183) with different levels of political interest received messages about unfamiliar political iss...
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| Format: | Article |
| Language: | English |
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University of Southern California
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55195/1/Biased%20systematic%20and%20heuristic%20processing%20of%20politicians%27%20messages%20effects%20of%20source%20favourability%20and%20political%20interest%20of%20attitude%20judgment.pdf |
| _version_ | 1796976222945673216 |
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| author | Sungeun, Chung Waheed, Moniza |
| author_facet | Sungeun, Chung Waheed, Moniza |
| author_sort | Sungeun, Chung |
| collection | UPM |
| description | This study investigated two information-processing modes for political messages from favored politicians: “biased” systematic processing and heuristic processing. In an experiment, college students (N = 183) with different levels of political interest received messages about unfamiliar political issues from either a favored or a less favored candidate in the 2008 U.S. presidential election. For those with low levels of political interest, source favorability had a direct effect on attitudes, indicating heuristic processing. For those with high political interest, source favorability had an indirect effect on attitudes through message-relevant thoughts, indicating biased systematic processing. Theoretical and practical implications of the findings are discussed. |
| first_indexed | 2024-03-06T09:22:44Z |
| format | Article |
| id | upm.eprints-55195 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:22:44Z |
| publishDate | 2016 |
| publisher | University of Southern California |
| record_format | dspace |
| spelling | upm.eprints-551952017-12-08T07:58:05Z http://psasir.upm.edu.my/id/eprint/55195/ Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment Sungeun, Chung Waheed, Moniza This study investigated two information-processing modes for political messages from favored politicians: “biased” systematic processing and heuristic processing. In an experiment, college students (N = 183) with different levels of political interest received messages about unfamiliar political issues from either a favored or a less favored candidate in the 2008 U.S. presidential election. For those with low levels of political interest, source favorability had a direct effect on attitudes, indicating heuristic processing. For those with high political interest, source favorability had an indirect effect on attitudes through message-relevant thoughts, indicating biased systematic processing. Theoretical and practical implications of the findings are discussed. University of Southern California 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55195/1/Biased%20systematic%20and%20heuristic%20processing%20of%20politicians%27%20messages%20effects%20of%20source%20favourability%20and%20political%20interest%20of%20attitude%20judgment.pdf Sungeun, Chung and Waheed, Moniza (2016) Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment. International Journal of Communication, 10 (2016). pp. 2556-2575. ISSN ESSN: 1932-8036 http://ijoc.org/index.php/ijoc |
| spellingShingle | Sungeun, Chung Waheed, Moniza Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title | Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title_full | Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title_fullStr | Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title_full_unstemmed | Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title_short | Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment |
| title_sort | biased systematic and heuristic processing of politicians messages effects of source favourability and political interest of attitude judgment |
| url | http://psasir.upm.edu.my/id/eprint/55195/1/Biased%20systematic%20and%20heuristic%20processing%20of%20politicians%27%20messages%20effects%20of%20source%20favourability%20and%20political%20interest%20of%20attitude%20judgment.pdf |
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