Biased systematic and heuristic processing of politicians' messages: effects of source favourability and political interest of attitude judgment
This study investigated two information-processing modes for political messages from favored politicians: “biased” systematic processing and heuristic processing. In an experiment, college students (N = 183) with different levels of political interest received messages about unfamiliar political iss...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Southern California
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55195/1/Biased%20systematic%20and%20heuristic%20processing%20of%20politicians%27%20messages%20effects%20of%20source%20favourability%20and%20political%20interest%20of%20attitude%20judgment.pdf |