Consumer segmentation by online information search behavior in Yinchuan, China
Consumers in China increasingly rely on the Internet for product information, especially for high involvement product categories, such as automobiles. Although Chinese differ from Europeans in terms of their online information search behavior, little research has been conducted in an effort to inves...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Online Journals
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55367/1/Consumer%20segmentation%20by%20online%20information%20search%20behavior%20in%20Yinchuan%2C%20China.pdf |