Consuming for status among Malaysian working women
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Business Management, UiTM, Malaysia
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55372/1/Consuming%20for%20status%20among%20Malaysian%20working%20women.pdf |
| _version_ | 1825931205705465856 |
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| author | Sandhu, Sukjeet K. Paim, Laily |
| author_facet | Sandhu, Sukjeet K. Paim, Laily |
| author_sort | Sandhu, Sukjeet K. |
| collection | UPM |
| description | This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. |
| first_indexed | 2024-03-06T09:23:13Z |
| format | Article |
| id | upm.eprints-55372 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:23:13Z |
| publishDate | 2016 |
| publisher | Faculty of Business Management, UiTM, Malaysia |
| record_format | dspace |
| spelling | upm.eprints-553722017-11-03T08:51:11Z http://psasir.upm.edu.my/id/eprint/55372/ Consuming for status among Malaysian working women Sandhu, Sukjeet K. Paim, Laily This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. Faculty of Business Management, UiTM, Malaysia 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55372/1/Consuming%20for%20status%20among%20Malaysian%20working%20women.pdf Sandhu, Sukjeet K. and Paim, Laily (2016) Consuming for status among Malaysian working women. Journal of Emerging Economies and Islamic Research, 4 (3). art. no. http://www.jeeir.com/v2/images/Vol4No32016/2_Sandhu.pdf. pp. 11-16. ISSN ESSN: 2289-2559 http://www.jeeir.com/v2/images/Vol4No32016/2_Sandhu.pdf |
| spellingShingle | Sandhu, Sukjeet K. Paim, Laily Consuming for status among Malaysian working women |
| title | Consuming for status among Malaysian working women |
| title_full | Consuming for status among Malaysian working women |
| title_fullStr | Consuming for status among Malaysian working women |
| title_full_unstemmed | Consuming for status among Malaysian working women |
| title_short | Consuming for status among Malaysian working women |
| title_sort | consuming for status among malaysian working women |
| url | http://psasir.upm.edu.my/id/eprint/55372/1/Consuming%20for%20status%20among%20Malaysian%20working%20women.pdf |
| work_keys_str_mv | AT sandhusukjeetk consumingforstatusamongmalaysianworkingwomen AT paimlaily consumingforstatusamongmalaysianworkingwomen |