Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
This research was conducted to examine the impact of Islamic symbols used in television (TV) advertisements in influencing consumer’s attitude, trust, involvement and purchase intention. The general objective of this research is to determine the effectiveness of Islamic symbols in TV advertisements...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/56883/1/FBMK%202015%202RR.pdf |