The influence of electronic word of mouth in internet mediated social websites on consumer's purchase intention in hospitality industry
Internet and technology have transformed Word of Mouth (WOM) into eWOM which its impact may be different from traditional WOM. Since Internet gets people connected, the eWOM is distributed to a vast audience at an extraordinary speed. In addition, with the increase use of social website (ie. Facebo...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57525/1/FEM%202015%2011RR.pdf |