Do SMEs halal food products measure up to customer expectation? : an empirical investigation
In order to increase and maintain their competitiveness and profitability, manufacturers of Halal food products from small and medium-sized enterprises (SMEs) need to continuously improve their products. Thus, in order to identify the aspects of the products that need improvement and to meet the cha...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60348/1/46-29.pdf |