Effects of TV advertising on children and parental influence on children's TV viewing
The objective of this study is to investigate the effects of children advertising on children and parental influences on the children’s attitude and understanding levels toward children advertisements on television. The respondents for this study were both parents and children. Among others, the stu...
| Hauptverfasser: | , |
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| Format: | Conference or Workshop Item |
| Sprache: | English |
| Veröffentlicht: |
Academy of Marketing Science
1997
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| Online Zugang: | http://psasir.upm.edu.my/id/eprint/60384/1/Effects%20of%20TV%20advertising%20on%20children%20and%20parental%20influence%20on%20children%27s%20TV%20viewing.pdf |