Green marketing and its implications on consumers and businesses in Malaysia - an empirical study
Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kamla-Raj Enterprises
2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf |