Green marketing and its implications on consumers and businesses in Malaysia - an empirical study

Green marketing and its implications on consumers and businesses in Malaysia - an empirical study

Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income a...

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Chi tiết về thư mục
Những tác giả chính:	Ahmed, M. I., Kamalanabhan, T. J., Chih, Gerald P. L.
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Kamla-Raj Enterprises 2001
Truy cập trực tuyến:	http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf

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