Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Malaysia Consumer and Family Economy Association
2017
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| _version_ | 1796977430134521856 |
|---|---|
| author | Lee, Kar Wai Osman, Syuhaily |
| author_facet | Lee, Kar Wai Osman, Syuhaily |
| author_sort | Lee, Kar Wai |
| collection | UPM |
| first_indexed | 2024-03-06T09:40:00Z |
| format | Article |
| id | upm.eprints-61213 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T09:40:00Z |
| publishDate | 2017 |
| publisher | Malaysia Consumer and Family Economy Association |
| record_format | dspace |
| spelling | upm.eprints-612132022-05-19T06:36:09Z http://psasir.upm.edu.my/id/eprint/61213/ Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement Lee, Kar Wai Osman, Syuhaily Malaysia Consumer and Family Economy Association 2017-06 Article PeerReviewed Lee, Kar Wai and Osman, Syuhaily (2017) Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement. Malaysian Consumer Journal, 28. 117 - 129. ISSN 1511-998X https://macfea.com.my/vol-28-june-2017/ |
| spellingShingle | Lee, Kar Wai Osman, Syuhaily Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title | Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title_full | Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title_fullStr | Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title_full_unstemmed | Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title_short | Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
| title_sort | consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement |
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