Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

Bibliographic Details
Main Authors:	Lee, Kar Wai, Osman, Syuhaily
Format:	Article
Published:	Malaysia Consumer and Family Economy Association 2017

Similar Items

Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia
by: Lee, Kar Wai, et al.
Published: (2017)

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
by: Nuri Paşa Özer, et al.
Published: (2020-07-01)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers’ attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising
by: Majid Esmaeilpour, et al.
Published: (2017-05-01)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
by: Asmirandi Noor Hudha, et al.
Published: (2011-03-01)

Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
by: Asmirandi Noor Hudha, et al.
Published: (2011-03-01)

Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes
by: Fatemeh Zahedi, et al.
Published: (2021-02-01)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan
by: Ruslan, Qhairun
Published: (2018)

Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females
by: Dr. Abdul Rehman Qaisar, et al.
Published: (2022-08-01)

The Effect of celebrity advertising toward consumer's judgment, feelings from advertisement, attitude, belief, brand attitude and intention to buy the advertised brand
by: , ASTUTI, Niken Probondani, et al.
Published: (2005)

THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS
by: Perpustakaan UGM, i-lib
Published: (2009)

The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
by: John Temperley, et al.
Published: (2006-09-01)

Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
by: Adinda Nur Annissa, et al.
Published: (2021-05-01)

Influence of social media on young adults' buying behaviour
by: Osman, Syuhaily, et al.
Published: (2023)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

Causality effects between celebrity endorsement and the intentions to buy
by: Mehdi Zahaf, et al.
Published: (2008-12-01)

Factors influencing the effectiveness of celebrity endorsement advertisement /
by: Lim, Teck Thye, 1989-, author, et al.
Published: (2011)

Impact of celebrity endorsement on consumer buying behaviour in beauty soap industry (With special reference to the consumers in North Central Province in Sri Lanka)
by: J. D. T. Madhusanka
Published: (2017-07-01)

The Role of Gender on Consumer Attitudes toward Multiple Celebrity Advertisements
by: Işık Özge YUMURTACI, et al.
Published: (2013-12-01)

Green advertising and celebrity endorsements: Catalysts for sustainable consumer behavior among Generation Z
by: Kiều Anh Tài, et al.
Published: (2023-12-01)

Effect of Celebrity Endorsement in Advertising Activities by Product Type
by: Karasiewicz Grzegorz, et al.
Published: (2014-12-01)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader
by: Mohayyaddin Abdul Kader, Farith Azizi
Published: (2018)

Inpact of celebrity endorsement on customers' attitude /
by: Muhammad Zulkifli Seri Lanang Jaya, 1991-, et al.
Published: (2016)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Celebrity Endorsements in Organ Donation Advertisements : Altruism As a Moderator
by: Sharifah Nurafizah Syed Annuar, et al.
Published: (2018)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
by: Leonardo Aureliano-Silva, et al.
Published: (2015-01-01)

CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR
by: Sharifah Nurafizah Syed Annuara, et al.
Published: (2018-06-01)

Owner endorsement of brands and consumer buying intentions
by: N V Sriranga Prasad, et al.
Published: (2022-04-01)

Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City
by: Adnan Khaliq Bhatti, et al.
Published: (2016-06-01)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2013)

Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study
by: Tanti Handriana, et al.
Published: (2017-12-01)

The impacts of advertisement and brand images on consumer buying behaviour towards branded product /
by: Maiyashah Zainal Abidin, 1991-, author, et al.
Published: (2015)

The impacts of advertisement and brand images on consumer buying behaviour towards branded product / /
by: Maiyashah Zainal Abidin, 1991-, author
Published: (2015)

Celebrity endorsement impacting consumer attitude and purchase intention: The mediating role of parasocial interaction
by: Nguyễn Hoàng Sinh, et al.
Published: (2022-12-01)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
by: Jae Han Jay Min, et al.
Published: (2019-03-01)

The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia
by: Muhammad At-Thariq, et al.
Published: (2023-03-01)