Determinants of online purchase intention and moderating role of trust in social network websites in Malaysia
The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/61420/1/Determinants%20of%20online%20purchase%20intention%20and%20moderating%20role%20of%20trust%20in%20social%20network%20websites%20in%20Malaysia.pdf |