Developing & validating a measure for PR professionals’ self-efficacy
For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connecte...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf |