Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?

This article investigates the challenges of Klang Valley's independent cafés at the entry stage, while also identifying their shared critical factors for success and their common practices. A total of five exemplar cases and two coffee industry experts were sampled in a two-phase qualitative ap...

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Main Authors: Lee, Sanghyeop, Lee, Kai Sean, Chua, Bee Lia, Han, Heesup
Format: Article
Language:English
Published: Elsevier 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62149/1/Independent%20caf%C3%A9%20entrepreneurships%20in%20Klang%20Valley.pdf
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author Lee, Sanghyeop
Lee, Kai Sean
Chua, Bee Lia
Han, Heesup
author_facet Lee, Sanghyeop
Lee, Kai Sean
Chua, Bee Lia
Han, Heesup
author_sort Lee, Sanghyeop
collection UPM
description This article investigates the challenges of Klang Valley's independent cafés at the entry stage, while also identifying their shared critical factors for success and their common practices. A total of five exemplar cases and two coffee industry experts were sampled in a two-phase qualitative approach. A list of eight challenges were identified and thematic analysiswas used to find four critical success factors essential to survive past the entry stage: (1) concept vs. strategies; (2) an extended notion of location selection; (3) building foundations; and (4) family factors and family life-cycle management. By understanding the critical success factors of the exemplar cafés, foodservice entrepreneurs can gain insights on how these factors could be incorporated into their business strategies to survive the entry stage. Moreover, by investigating Klang Valley’s café culture, this study broadens the understanding of Klang Valley's destination characteristics, and provides practical and realistic implications that contribute to the development of Klang Valley through cultural and culinary tourism initiatives.
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spelling upm.eprints-621492019-04-16T08:29:03Z http://psasir.upm.edu.my/id/eprint/62149/ Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter? Lee, Sanghyeop Lee, Kai Sean Chua, Bee Lia Han, Heesup This article investigates the challenges of Klang Valley's independent cafés at the entry stage, while also identifying their shared critical factors for success and their common practices. A total of five exemplar cases and two coffee industry experts were sampled in a two-phase qualitative approach. A list of eight challenges were identified and thematic analysiswas used to find four critical success factors essential to survive past the entry stage: (1) concept vs. strategies; (2) an extended notion of location selection; (3) building foundations; and (4) family factors and family life-cycle management. By understanding the critical success factors of the exemplar cafés, foodservice entrepreneurs can gain insights on how these factors could be incorporated into their business strategies to survive the entry stage. Moreover, by investigating Klang Valley’s café culture, this study broadens the understanding of Klang Valley's destination characteristics, and provides practical and realistic implications that contribute to the development of Klang Valley through cultural and culinary tourism initiatives. Elsevier 2017-12 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62149/1/Independent%20caf%C3%A9%20entrepreneurships%20in%20Klang%20Valley.pdf Lee, Sanghyeop and Lee, Kai Sean and Chua, Bee Lia and Han, Heesup (2017) Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter? Journal of Destination Marketing & Management, 6 (4). 363 - 374. ISSN 2212-571X; ESSN: 2212-5752 https://www.sciencedirect.com/science/article/pii/S2212571X16300567 10.1016/j.jdmm.2016.05.002
spellingShingle Lee, Sanghyeop
Lee, Kai Sean
Chua, Bee Lia
Han, Heesup
Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title_full Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title_fullStr Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title_full_unstemmed Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title_short Independent café entrepreneurships in Klang Valley, Malaysia – challenges and critical factors for success: does family matter?
title_sort independent cafe entrepreneurships in klang valley malaysia challenges and critical factors for success does family matter
url http://psasir.upm.edu.my/id/eprint/62149/1/Independent%20caf%C3%A9%20entrepreneurships%20in%20Klang%20Valley.pdf
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