Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions

The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade off...

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Main Authors: Bachok, Syahriah, Ponrahono, Zakiah
Format: Article
Language:English
Published: Malaysian Institute of Planners 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62455/1/BUS.pdf
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author Bachok, Syahriah
Ponrahono, Zakiah
author_facet Bachok, Syahriah
Ponrahono, Zakiah
author_sort Bachok, Syahriah
collection UPM
description The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade off their money with possible upgrading of bus services elements. The willingness to pay among these bus riders was very low, despite the high expectation of improvements aspired by them. For service providers, fares are a function of travel time, travel distance and other operating costs. For passengers, the utility function is explained by costs, time, distance and various latent parameters. This paper highlights the significant results of chi-square analysis at various confidence levels. However, modelling the exact utility function of preferences for staggered increased in fares could not be carried out successfully at 95 percent confidence level, due to the relatively small number of respondents stating their and/or undecided response to willingness to pay for the additional fare rate. The issue of non-response to hypothetical survey questions is also raised, explaining the difficulties in modelling this choice behaviour.
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spelling upm.eprints-624552020-12-03T20:53:37Z http://psasir.upm.edu.my/id/eprint/62455/ Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions Bachok, Syahriah Ponrahono, Zakiah The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade off their money with possible upgrading of bus services elements. The willingness to pay among these bus riders was very low, despite the high expectation of improvements aspired by them. For service providers, fares are a function of travel time, travel distance and other operating costs. For passengers, the utility function is explained by costs, time, distance and various latent parameters. This paper highlights the significant results of chi-square analysis at various confidence levels. However, modelling the exact utility function of preferences for staggered increased in fares could not be carried out successfully at 95 percent confidence level, due to the relatively small number of respondents stating their and/or undecided response to willingness to pay for the additional fare rate. The issue of non-response to hypothetical survey questions is also raised, explaining the difficulties in modelling this choice behaviour. Malaysian Institute of Planners 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62455/1/BUS.pdf Bachok, Syahriah and Ponrahono, Zakiah (2017) Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions. Planning Malaysia, 15 (1). 333 - 346. ISSN 1675-6215; ESSN: 0128-0945 https://www.planningmalaysia.org/index.php/pmj/article/view/250
spellingShingle Bachok, Syahriah
Ponrahono, Zakiah
Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title_full Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title_fullStr Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title_full_unstemmed Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title_short Modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions
title_sort modelling willingness to pay for improved public transport services the challenges of non response to stated preference hypothetical questions
url http://psasir.upm.edu.my/id/eprint/62455/1/BUS.pdf
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