Brand credibility, perceived quality and perceived value: a study of customer satisfaction
This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Management, Universiti Putra Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/65360/1/%2811%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP08%29%20Brand%20Credibility%2C%20Perceived%20Quality%20and%20Perceived%20Value.pdf |
| _version_ | 1825932928665780224 |
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| author | Othman, Manisah Kamarohim, Nor Azlina Mohd Nizam, Fadilah |
| author_facet | Othman, Manisah Kamarohim, Nor Azlina Mohd Nizam, Fadilah |
| author_sort | Othman, Manisah |
| collection | UPM |
| description | This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from shopping malls located in the Klang Valley, Malaysia participated in this study. This study to determine the influence of these factors on customer satisfaction and brand loyalty. The research findings show that there is positive influence of brand credibility, perceived quality and perceived value on customer satisfaction. |
| first_indexed | 2024-03-06T09:49:28Z |
| format | Article |
| id | upm.eprints-65360 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:49:28Z |
| publishDate | 2017 |
| publisher | Faculty of Economics and Management, Universiti Putra Malaysia |
| record_format | dspace |
| spelling | upm.eprints-653602018-10-05T07:45:29Z http://psasir.upm.edu.my/id/eprint/65360/ Brand credibility, perceived quality and perceived value: a study of customer satisfaction Othman, Manisah Kamarohim, Nor Azlina Mohd Nizam, Fadilah This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from shopping malls located in the Klang Valley, Malaysia participated in this study. This study to determine the influence of these factors on customer satisfaction and brand loyalty. The research findings show that there is positive influence of brand credibility, perceived quality and perceived value on customer satisfaction. Faculty of Economics and Management, Universiti Putra Malaysia 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/65360/1/%2811%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP08%29%20Brand%20Credibility%2C%20Perceived%20Quality%20and%20Perceived%20Value.pdf Othman, Manisah and Kamarohim, Nor Azlina and Mohd Nizam, Fadilah (2017) Brand credibility, perceived quality and perceived value: a study of customer satisfaction. International Journal of Economics and Management, 11 (S3). pp. 763-775. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol11noS3/(11)%20IJEM%20(S3)%202017%20R2%20(JPP08)%20Brand%20Credibility,%20Perceived%20Quality%20and%20Perceived%20Value.pdf |
| spellingShingle | Othman, Manisah Kamarohim, Nor Azlina Mohd Nizam, Fadilah Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title | Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title_full | Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title_fullStr | Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title_full_unstemmed | Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title_short | Brand credibility, perceived quality and perceived value: a study of customer satisfaction |
| title_sort | brand credibility perceived quality and perceived value a study of customer satisfaction |
| url | http://psasir.upm.edu.my/id/eprint/65360/1/%2811%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP08%29%20Brand%20Credibility%2C%20Perceived%20Quality%20and%20Perceived%20Value.pdf |
| work_keys_str_mv | AT othmanmanisah brandcredibilityperceivedqualityandperceivedvalueastudyofcustomersatisfaction AT kamarohimnorazlina brandcredibilityperceivedqualityandperceivedvalueastudyofcustomersatisfaction AT mohdnizamfadilah brandcredibilityperceivedqualityandperceivedvalueastudyofcustomersatisfaction |