Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
Advertising has always been an important marketing tool for companies to promote their products to potential customers. The rapid evolution of technology has encouraged many companies to shift from traditional advertising medium to the new medium such as the Internet as their advertising channel. In...
| Prif Awdur: | |
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| Fformat: | Traethawd Ymchwil |
| Iaith: | English |
| Cyhoeddwyd: |
2015
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| Pynciau: | |
| Mynediad Ar-lein: | http://psasir.upm.edu.my/id/eprint/66555/1/GSM%202015%2011%20IR.pdf |