Consumer buying behavior towards herbal-based products in Malaysia

Remarkable growth in the use of herbal-based products has recently been noted. In Malaysia, herbal-based product consumption has gained increasing attention by consumers over the past several years. A variety of factors may influence this increasing trend of consumption including changes in lifestyl...

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Bibliographic Details
Main Authors: Sharifuddin, Juwaidah, Ahmad Mazlan, Nurliyana, Rezai, Golnaz
Format: Conference or Workshop Item
Language:English
Published: Faculty of Agriculture, Jember University 2012
Online Access:http://psasir.upm.edu.my/id/eprint/67072/1/ICAM-5.pdf