Influence of values, Halalan-Tayyiban awareness, and attitudes on young muslim consumers’ intention to purchase halal cosmetic products
Consumers have attached increasing importance to values of safety, health, environment and animal friendliness in the products they consume. Meanwhile, the wholesomeness concept of halal does not cover the Shariah requirement only, but also the sustainability concept of personal hygiene and publi...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69491/1/GSM%202016%2020%20IR.pdf |