Distance, products and travel companions as key drivers to Malaysian tourism demand
To increase tourism’s contribution to the Malaysian economy, the current national policy is to increase tourist arrivals and tourist expenditure. However, tourists are not homogeneous, nor is tourism a single product and studying tourism demand as such will lead to flawed conclusions. Therefore, a d...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/70783/1/FEP%202017%206%20IR.pdf |