Input factors and outcomes of pre-purchase dissonance
This study addresses problems faced by parents regarding the choice of private tertiary education in Malaysia, for their children. Due to the intense competition to get a place in Malaysian Public Universities, parents turn to Private HEIs to pursue their children’s dreams. Private HEIs make enti...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/70850/1/FEP%202017%2019%20-%20IR.pdf |