Customer loyalty: antecedents, approaches and influences of culture and religion
This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition,...
| Κύριοι συγγραφείς: | , , , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
World Academy of Islamic Management (WAIM)
2018
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| Διαθέσιμο Online: | http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf |
| _version_ | 1825950039760961536 |
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| author | Abu Alhaija, Ahmad Saifalddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah |
| author_facet | Abu Alhaija, Ahmad Saifalddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah |
| author_sort | Abu Alhaija, Ahmad Saifalddin |
| collection | UPM |
| description | This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition, researchers are directed to properly operationalize customer’s loyalty based on the research context and objectives in order to measure loyalty relationships consistently. The present study concludes that integrating cultural and religious influences into existing models would enhance customer’s loyalty. A review of literature shows that researchers have presented several loyalty models based on particular research contexts to provide a better understanding on the concept. It is hoped that the suggestions provided in the paper would inspire future researchers in developing effective loyalty models. |
| first_indexed | 2024-03-06T10:08:31Z |
| format | Article |
| id | upm.eprints-72158 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:08:31Z |
| publishDate | 2018 |
| publisher | World Academy of Islamic Management (WAIM) |
| record_format | dspace |
| spelling | upm.eprints-721582020-03-05T01:49:52Z http://psasir.upm.edu.my/id/eprint/72158/ Customer loyalty: antecedents, approaches and influences of culture and religion Abu Alhaija, Ahmad Saifalddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition, researchers are directed to properly operationalize customer’s loyalty based on the research context and objectives in order to measure loyalty relationships consistently. The present study concludes that integrating cultural and religious influences into existing models would enhance customer’s loyalty. A review of literature shows that researchers have presented several loyalty models based on particular research contexts to provide a better understanding on the concept. It is hoped that the suggestions provided in the paper would inspire future researchers in developing effective loyalty models. World Academy of Islamic Management (WAIM) 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf Abu Alhaija, Ahmad Saifalddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Nor Siah (2018) Customer loyalty: antecedents, approaches and influences of culture and religion. Journal of Islamic Management Studies, 1 (2). 62 - 78. http://publications.waim.my/index.php/jims/article/view/78 |
| spellingShingle | Abu Alhaija, Ahmad Saifalddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah Customer loyalty: antecedents, approaches and influences of culture and religion |
| title | Customer loyalty: antecedents, approaches and influences of culture and religion |
| title_full | Customer loyalty: antecedents, approaches and influences of culture and religion |
| title_fullStr | Customer loyalty: antecedents, approaches and influences of culture and religion |
| title_full_unstemmed | Customer loyalty: antecedents, approaches and influences of culture and religion |
| title_short | Customer loyalty: antecedents, approaches and influences of culture and religion |
| title_sort | customer loyalty antecedents approaches and influences of culture and religion |
| url | http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf |
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