Customer loyalty: antecedents, approaches and influences of culture and religion
This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Academy of Islamic Management (WAIM)
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf |