Towards international cultural diversity management of public relations: viewpoints of chairmen/CEOs
This paper aims to promote a better understanding of how cultural diversity is practised in multinational corporations in Malaysia. Cultural diversity considers a complex element of management facets within the corporate culture. Managing cultural diversity requires a holistic approach especially fr...
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| Format: | Article |
| Langue: | English |
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Faculty of Economics and Management, Universiti Putra Malaysia
2007
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| Accès en ligne: | http://psasir.upm.edu.my/id/eprint/722/1/bab06.pdf |