Domestic tourist destination satisfaction: a case of Kuala Selangor
This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf |
| _version_ | 1825950067396182016 |
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| author | Mohamed Zakaria, Hasan Aziz, Azlizam |
| author_facet | Mohamed Zakaria, Hasan Aziz, Azlizam |
| author_sort | Mohamed Zakaria, Hasan |
| collection | UPM |
| description | This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using SPSS software programme. The result finds that heritage, history and cultural attraction is the only attractiveness attribute that satisfied visitor. In conclusion, these findings will provide additional knowledge on how domestic visitor perceived the attraction in Kuala Selangor in term of satisfaction and which attribute need to be focused by destination marketers for future marketing strategy. |
| first_indexed | 2024-03-06T10:08:57Z |
| format | Article |
| id | upm.eprints-72336 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:08:57Z |
| publishDate | 2018 |
| publisher | Global Academic Excellence |
| record_format | dspace |
| spelling | upm.eprints-723362020-05-08T03:39:55Z http://psasir.upm.edu.my/id/eprint/72336/ Domestic tourist destination satisfaction: a case of Kuala Selangor Mohamed Zakaria, Hasan Aziz, Azlizam This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using SPSS software programme. The result finds that heritage, history and cultural attraction is the only attractiveness attribute that satisfied visitor. In conclusion, these findings will provide additional knowledge on how domestic visitor perceived the attraction in Kuala Selangor in term of satisfaction and which attribute need to be focused by destination marketers for future marketing strategy. Global Academic Excellence 2018-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf Mohamed Zakaria, Hasan and Aziz, Azlizam (2018) Domestic tourist destination satisfaction: a case of Kuala Selangor. Journal of Tourism, Hospitality and Environment Management, 3 (9). 88 - 103. ISSN 0128-178X http://www.jthem.com/archived.asm |
| spellingShingle | Mohamed Zakaria, Hasan Aziz, Azlizam Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title | Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title_full | Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title_fullStr | Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title_full_unstemmed | Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title_short | Domestic tourist destination satisfaction: a case of Kuala Selangor |
| title_sort | domestic tourist destination satisfaction a case of kuala selangor |
| url | http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf |
| work_keys_str_mv | AT mohamedzakariahasan domestictouristdestinationsatisfactionacaseofkualaselangor AT azizazlizam domestictouristdestinationsatisfactionacaseofkualaselangor |