GUM industries (1985) Sdn. Bhd.- the Totoya crisis
This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To em...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf |
| _version_ | 1796965999008808960 |
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| author | Teoh, Kenny Guan Cheng Yee, Choy Leong Mohamed, Zainal Abidin Tan, Mei Fatt |
| author_facet | Teoh, Kenny Guan Cheng Yee, Choy Leong Mohamed, Zainal Abidin Tan, Mei Fatt |
| author_sort | Teoh, Kenny Guan Cheng |
| collection | UPM |
| description | This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external
environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers. |
| first_indexed | 2024-03-06T06:53:58Z |
| format | Article |
| id | upm.eprints-728 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T06:53:58Z |
| publishDate | 2008 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-7282016-03-30T05:01:51Z http://psasir.upm.edu.my/id/eprint/728/ GUM industries (1985) Sdn. Bhd.- the Totoya crisis Teoh, Kenny Guan Cheng Yee, Choy Leong Mohamed, Zainal Abidin Tan, Mei Fatt This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers. Universiti Putra Malaysia Press 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Abidin and Tan, Mei Fatt (2008) GUM industries (1985) Sdn. Bhd.- the Totoya crisis. Asian Journal of Case Research, 1 (1). pp. 43-50. ISSN 1985-4579 |
| spellingShingle | Teoh, Kenny Guan Cheng Yee, Choy Leong Mohamed, Zainal Abidin Tan, Mei Fatt GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title | GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title_full | GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title_fullStr | GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title_full_unstemmed | GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title_short | GUM industries (1985) Sdn. Bhd.- the Totoya crisis |
| title_sort | gum industries 1985 sdn bhd the totoya crisis |
| url | http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf |
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