Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates
This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thema...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/73637/1/Price%2C%20people%2C%20location%2C%20culture%20and%20reputation%20determinants%20of%20Malaysia%20as%20study%20destination%20by%20international%20hospitality%20and%20tourism%20undergraduates.pdf |
| _version_ | 1796979606027239424 |
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| author | Lee, Sanghyeop Nguyen, Hong Ngoc Lee, Kai Sean Chua, Bee Lia Han, Heesup |
| author_facet | Lee, Sanghyeop Nguyen, Hong Ngoc Lee, Kai Sean Chua, Bee Lia Han, Heesup |
| author_sort | Lee, Sanghyeop |
| collection | UPM |
| description | This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia. |
| first_indexed | 2024-03-06T10:11:21Z |
| format | Article |
| id | upm.eprints-73637 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:11:21Z |
| publishDate | 2018 |
| publisher | Taylor & Francis |
| record_format | dspace |
| spelling | upm.eprints-736372020-06-13T18:24:03Z http://psasir.upm.edu.my/id/eprint/73637/ Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates Lee, Sanghyeop Nguyen, Hong Ngoc Lee, Kai Sean Chua, Bee Lia Han, Heesup This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia. Taylor & Francis 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/73637/1/Price%2C%20people%2C%20location%2C%20culture%20and%20reputation%20determinants%20of%20Malaysia%20as%20study%20destination%20by%20international%20hospitality%20and%20tourism%20undergraduates.pdf Lee, Sanghyeop and Nguyen, Hong Ngoc and Lee, Kai Sean and Chua, Bee Lia and Han, Heesup (2018) Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates. Journal of Tourism and Cultural Change, 16 (4). 335 - 347. ISSN 1476-6825; ESSN: 1747-7654 https://www.tandfonline.com/doi/abs/10.1080/14766825.2017.1336242 10.1080/14766825.2017.1336242 |
| spellingShingle | Lee, Sanghyeop Nguyen, Hong Ngoc Lee, Kai Sean Chua, Bee Lia Han, Heesup Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title | Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title_full | Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title_fullStr | Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title_full_unstemmed | Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title_short | Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates |
| title_sort | price people location culture and reputation determinants of malaysia as study destination by international hospitality and tourism undergraduates |
| url | http://psasir.upm.edu.my/id/eprint/73637/1/Price%2C%20people%2C%20location%2C%20culture%20and%20reputation%20determinants%20of%20Malaysia%20as%20study%20destination%20by%20international%20hospitality%20and%20tourism%20undergraduates.pdf |
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