Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates
This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thema...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/73637/1/Price%2C%20people%2C%20location%2C%20culture%20and%20reputation%20determinants%20of%20Malaysia%20as%20study%20destination%20by%20international%20hospitality%20and%20tourism%20undergraduates.pdf |