The influence of culture on destination image formation: a critical review
Numerous theoretical frameworks have been developed to clarify the gap between the factors influencing image formation and destination image. Researchers have included few more factors being investigated in the relationships with destination image, and one factor that has gained increasing interest...
Main Authors: | Hussin, Siti Rahayu, Mohd Fawzi, Nadiatul Natasha, Hashim, Haslinda |
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Format: | Article |
Language: | English |
Published: |
M/s Jupiter Global Business Research FZE
2018
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Online Access: | http://psasir.upm.edu.my/id/eprint/74213/1/The%20influence%20of%20culture%20.pdf |
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