Halal food consumption as perceived by the non-Muslim in Malaysia
Halal food is the food handled according to the Sharia law and the food is subjected by the approved certification systems which provide guarantee to consumers that the food is free from any forbidden components guided by the Islamic law. The halal food is suitable not for only Muslims, but also for...
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/74485/1/Halal%20food%20consumption%20as%20perceived%20by%20the%20non-Muslim%20in%20Malaysia%20.pdf |
| _version_ | 1796979728480993280 |
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| author | Yunos, Nasruddin Mohamad, Zulkifli Ghazali, Mohd Alikhsan Awang, Mohd Daud |
| author_facet | Yunos, Nasruddin Mohamad, Zulkifli Ghazali, Mohd Alikhsan Awang, Mohd Daud |
| author_sort | Yunos, Nasruddin |
| collection | UPM |
| description | Halal food is the food handled according to the Sharia law and the food is subjected by the approved certification systems which provide guarantee to consumers that the food is free from any forbidden components guided by the Islamic law. The halal food is suitable not for only Muslims, but also for the non-Muslims. The outcomes of this study based on interviews were presented with reviewed literatures to answer three questions which were regarding on the non-Muslim’s understandings about the concept of halal, the contributing factors towards halal food consumption among non-Muslim, and confusions related to halal food. The study found that despite the lack of understanding about the concept of halal, the non-Muslim accepted halal food as a part of their food choices. Furthermore, the lack of information and confusion about the halal label were identified as main area of confusions related to halal food. This finding helps to enhance an understanding among the diverse ethnicities in Malaysia, and to generate revenues and enhance marketability of halal food explicitly. |
| first_indexed | 2024-03-06T10:13:10Z |
| format | Article |
| id | upm.eprints-74485 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:13:10Z |
| publishDate | 2018 |
| publisher | Malaysian Consumer and Family Economics Association |
| record_format | dspace |
| spelling | upm.eprints-744852019-12-05T05:33:54Z http://psasir.upm.edu.my/id/eprint/74485/ Halal food consumption as perceived by the non-Muslim in Malaysia Yunos, Nasruddin Mohamad, Zulkifli Ghazali, Mohd Alikhsan Awang, Mohd Daud Halal food is the food handled according to the Sharia law and the food is subjected by the approved certification systems which provide guarantee to consumers that the food is free from any forbidden components guided by the Islamic law. The halal food is suitable not for only Muslims, but also for the non-Muslims. The outcomes of this study based on interviews were presented with reviewed literatures to answer three questions which were regarding on the non-Muslim’s understandings about the concept of halal, the contributing factors towards halal food consumption among non-Muslim, and confusions related to halal food. The study found that despite the lack of understanding about the concept of halal, the non-Muslim accepted halal food as a part of their food choices. Furthermore, the lack of information and confusion about the halal label were identified as main area of confusions related to halal food. This finding helps to enhance an understanding among the diverse ethnicities in Malaysia, and to generate revenues and enhance marketability of halal food explicitly. Malaysian Consumer and Family Economics Association 2018-01 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/74485/1/Halal%20food%20consumption%20as%20perceived%20by%20the%20non-Muslim%20in%20Malaysia%20.pdf Yunos, Nasruddin and Mohamad, Zulkifli and Ghazali, Mohd Alikhsan and Awang, Mohd Daud (2018) Halal food consumption as perceived by the non-Muslim in Malaysia. Malaysian Journal of Consumer and Family Economics, 21 (1). 124 - 135. ISSN 1511-2802 http://www.majcafe.com/2019/06/27/vol-21-2018/ |
| spellingShingle | Yunos, Nasruddin Mohamad, Zulkifli Ghazali, Mohd Alikhsan Awang, Mohd Daud Halal food consumption as perceived by the non-Muslim in Malaysia |
| title | Halal food consumption as perceived by the non-Muslim in Malaysia |
| title_full | Halal food consumption as perceived by the non-Muslim in Malaysia |
| title_fullStr | Halal food consumption as perceived by the non-Muslim in Malaysia |
| title_full_unstemmed | Halal food consumption as perceived by the non-Muslim in Malaysia |
| title_short | Halal food consumption as perceived by the non-Muslim in Malaysia |
| title_sort | halal food consumption as perceived by the non muslim in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/74485/1/Halal%20food%20consumption%20as%20perceived%20by%20the%20non-Muslim%20in%20Malaysia%20.pdf |
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