| Summary: | Bio-retting technology currently introduced by National Kenaf and Tobacco Board (NKTB), aims to promote farmers producing long kenaf fibre. Conjunction to this, the aims of the study to explore factors that been identified such as farmers’ understanding, capability, perceive, and ability to perform bio-retting technology. Farmers from five villages in Merchong, Pekan, Pahang were interviewed. From the four factors tested result on chi square test indicates that factor on farmers’ capable and ability shows significant difference at alpha 0.05 as compare to factors understanding and perceive. On the correlation test, Pearson’s correlation and Spearman Rho result shows that they were no correlation between farmers’ characteristic such as gender, income, education, and age. The result presented on correlation was not significance due to the sample size. For future suggested to more in-depth study by examine farmer’s attitude and behavioural component by testing psycho-social theory.
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