The differences of e-shopper typology in online buying satisfaction among UPM's students, Serdang
The purpose of this study is to determine the differences of e-shopper typologies in online buying satisfaction among students in Universiti Putra Malaysia. A systematic random sampling procedure was used to select 150 respondents. A self-administered questionnaire was used as a tool for data collec...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76767/1/MACFEA16-14.pdf |