Relationship between communication satisfaction and organizational identification: a UPM case study
This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, M...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76786/1/ICMCC%202015-5.pdf |
| _version_ | 1825950726415712256 |
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| author | Mustafa Kamal, Daniel Kamal Hasan, Hamisah Ahmad, Abdul Mua'ti @ Zamri |
| author_facet | Mustafa Kamal, Daniel Kamal Hasan, Hamisah Ahmad, Abdul Mua'ti @ Zamri |
| author_sort | Mustafa Kamal, Daniel Kamal |
| collection | UPM |
| description | This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, Media Quality, and Communication Climate .The present study employed a quantitative approach by utilizing a self-administered survey questionnaire. Data was collected using two established instruments, the Downs and Hazen’s Communication Satisfaction Questionnaire (CSQ) and the Mael’s Scale for Organizational Identification (MOI). Random stratified sampling was used and a sample size of 299 respondents consisting of UPM’s academic staff was obtained. Results from this study show that majority of the respondents display a moderate level of Communication Satisfaction within the organization. It also shows that there are weak positive relationships between Organizational Identity and all seven Communication Satisfaction Dimensions. This implies that Communication Satisfaction maybe a questionable antecedent for organizational identification. |
| first_indexed | 2024-03-06T10:19:02Z |
| format | Conference or Workshop Item |
| id | upm.eprints-76786 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:19:02Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | upm.eprints-767862020-02-06T01:24:03Z http://psasir.upm.edu.my/id/eprint/76786/ Relationship between communication satisfaction and organizational identification: a UPM case study Mustafa Kamal, Daniel Kamal Hasan, Hamisah Ahmad, Abdul Mua'ti @ Zamri This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, Media Quality, and Communication Climate .The present study employed a quantitative approach by utilizing a self-administered survey questionnaire. Data was collected using two established instruments, the Downs and Hazen’s Communication Satisfaction Questionnaire (CSQ) and the Mael’s Scale for Organizational Identification (MOI). Random stratified sampling was used and a sample size of 299 respondents consisting of UPM’s academic staff was obtained. Results from this study show that majority of the respondents display a moderate level of Communication Satisfaction within the organization. It also shows that there are weak positive relationships between Organizational Identity and all seven Communication Satisfaction Dimensions. This implies that Communication Satisfaction maybe a questionable antecedent for organizational identification. 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/76786/1/ICMCC%202015-5.pdf Mustafa Kamal, Daniel Kamal and Hasan, Hamisah and Ahmad, Abdul Mua'ti @ Zamri (2015) Relationship between communication satisfaction and organizational identification: a UPM case study. In: Second International Conference on Media, Communication and Culture (ICMCC 2015), 30 Nov. 2015-2 Dec. 2015, Vistana Hotel, Penang, Malaysia. (pp. 1-22). |
| spellingShingle | Mustafa Kamal, Daniel Kamal Hasan, Hamisah Ahmad, Abdul Mua'ti @ Zamri Relationship between communication satisfaction and organizational identification: a UPM case study |
| title | Relationship between communication satisfaction and organizational identification: a UPM case study |
| title_full | Relationship between communication satisfaction and organizational identification: a UPM case study |
| title_fullStr | Relationship between communication satisfaction and organizational identification: a UPM case study |
| title_full_unstemmed | Relationship between communication satisfaction and organizational identification: a UPM case study |
| title_short | Relationship between communication satisfaction and organizational identification: a UPM case study |
| title_sort | relationship between communication satisfaction and organizational identification a upm case study |
| url | http://psasir.upm.edu.my/id/eprint/76786/1/ICMCC%202015-5.pdf |
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