Factors influencing consumers' preferences towards meat and meat products with traceability systems in Malaysia
Majority consumers around the world have become increasingly concern and aware about their health and food safety. Recent food crisis and foodborne illness incidents showed the needs to assure the authenticity and traceability of foods in the market especially meat and meat products. These scandals...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2018
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Online Access: | http://psasir.upm.edu.my/id/eprint/77403/1/5%20-%20IFRJ18230.R1%20edited.pdf |