Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption
To-date, conspicuous consumptions in both developed and developing countries remains on the rise. As a developing country, there is no exception for Malaysia. The luxury goods sector in Malaysia has been growing along with the rest of the world over the past thirteen years. Current research aimed to...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77678/1/FEM%202019%205%20ir.pdf |
