What motivates Malaysian working adults to watch broadcast television?
The objective of the study is to understand and develop a conceptual framework to evaluate the behaviour that motivates broadcast television viewing among Malaysian working adults. Working adults were chosen as the focus group of this study since they're away from home most of the time due to t...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77876/1/T%20GSM%202000%204%20%281900118342%29%20UPM%20IR.pdf |