Purchasing behavior of growing-up milk powder
The milk powder industry has expanded extensively during the last decade and has been constantly being improved. For instance, in the children's milk powder category, age segmentation has been introduced by some milk companies. Thus, an attempt to understand the milk powder purchasing behavior...
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| Format: | Thesis |
| Language: | English English |
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2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77887/1/t%20GSM%202000%2010%20%281900118377%29.pdf |