Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations
This study aims to identify consumer attitude toward shopping malls, focusing on the activities that consumers engaged in while inside the mall and the different orientations that draw consumers to shopping malls. Literature research revealed that people's attitude toward shopping is a function...
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| Format: | Thesis |
| Language: | English English |
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2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77890/1/T%20GSM%202000%2013%20%281900118380%29%20UPM%20IR.pdf |