Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
This study attempts to examine the behavior of consumers in shopping malls. The consumers in this study are students from Institution of Higher Learning at Klang Valley. The students are chosen because they have a strong purchasing power and high potential target market. Specifically, the study inve...
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| Format: | Thesis |
| Language: | English English |
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2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77914/1/t%20GSM%202001%2015%20%281900118319%29.pdf |