Consumer's choice and decision making of mobile phone service operator
Previosly, the Malaysian telecommunication industry was monopolised by Telekom Malaysia Berhad, but now with four other main players in the field, consumers are at the advantage of having loathed of choices. Basically the objective of this study is to determine factors that consumers take into consi...
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| Format: | Thesis |
| Language: | English English |
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2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77915/1/t%20GSM%202001%2016%20%281900118320%29.pdf |